Welcoming the ‘Ber’ Months in the Philippines

In the Philippines, September isn’t just another month—it marks the start of something magical. As soon as the calendar flips to the first of September, the air changes, Christmas songs begin to play, and a festive spirit slowly fills every corner of the country. Known as the beginning of the “Ber” months (September, October, November, December), this period is uniquely Filipino, celebrated as the world’s longest Christmas season. For many, it’s more than lights and carols—it’s about family, faith, and a joyful anticipation that carries us through the rest of the year.

• It’s deeply rooted in culture and emotion.
  As early as September, malls, radio stations, and homes burst into life with carols (especially Jose Mari Chan’s “Christmas in Our Hearts”), lanterns, and vibrant decorations—signaling the start of months of celebration

• The mindset of anticipation and early planning.
  Sociologist Brother Clifford Sorita explains that the Filipino practice of counting down the 100 days before Christmas (usually starting around September 16) allows for better planning and reduces holiday-related stress JournalLifestyle Inquirer.
  It’s about creating a psychological time clock that runners up the season gradually, making room for meaningful preparations. 

• Family, faith, and togetherness at the core.
  Starting Christmas in September gives families—especially those with loved ones working or studying abroad—ample time to plan reunions, gatherings, and meaningful encounters with faith and tradition. 

• A cultural phenomenon beyond marketing.
  While malls and retailers respond strongly by decorating early and playing holiday music, experts insist the trend originated from the cultural behavior of Filipinos—not vice versa. 

• Symbolic traditions spring to life early.
  The parol (traditional star lantern), an iconic symbol of Filipino Christmas, appears in neighborhoods and establishments starting in September—and often remains through January—tied closely to the Simbang Gabi dawn masses Wikipedia.

The start of the “Ber” months is more than just the beginning of the world’s longest Christmas season—it’s a reflection of Filipino values of hope, family, and faith. September ushers in a season of anticipation and joy, reminding us that celebrations are not only about the holidays but about togetherness and meaningful traditions that last for months.